Pricing and Profit Management
Objectives:
After attending this course you will learn how to:
• Influence future pricing policies through an informed assessment, and the effects of such policies on the market
• Improve customer management by understanding the influence of pricing on buyer behavior
• Manage the market through competitive pricing advantage
• Increase profit through the control of tactical pricing and management of pricing decisions
Target group:
Marketing managers, product and brand managers, key accounts managers and sales force managers, as well as telemarketers
Contents:
• The market implications of strategic pricing objectives
• Summary of ingredients for effective pricing
• Market analysis: demand curve and competitor analysis
• Pricing and value: measuring the customer’s perception of value
• The essential market pricing and discounting policies
• Pricing decisions: a framework for controlling tactical pricing
Course Duration:
5 Days / 25 Hours
For more details don’t hesitate to contact the training officer:
on telephone number 17383001
or e-mail at: gizrmrmt.yzsizrm@gztrgizrmrmt.xln